— Western Alumni (@westernuAlumni) December 12, 2016
Even the littlest thing can lift students’ spirits during the dreaded exam season. That idea prompted Western University’s department of alumni relations to launch a pilot project called Kind Mail.
“Alumni really do see that it is a stressful time of year for students,” Digital Engagement Officer Meghan Cocurullo tells AM980. “A small act of kindness was the whole idea behind the kind mail project. We had an anticipated goal of 200 pieces of mail and we surpassed that within our first day of the four day campaign.”
Going the extra mile for Kind Mail. Thank you #WesternU alumni for your ongoing support #purpleandproud -Meg https://t.co/SoIIw9ycTx pic.twitter.com/Ey09OreM8r — Western Alumni (@westernuAlumni) December 9, 2016
Cocurullo explains the pilot campaign was launched this month to allow alumni to send words of encouragement to current students.
“Lots of alum don’t actually remember the specific room so in those situations it would just go to a student who’s living in their old residence. We also offered pieces of mail to be distributed to off campus students. Even if people didn’t live in a residence here and they just wanted it to be sent to a student who was currently living in one of the residences we were able to accomodate that as well.”
In all, 1400 alumni sent words of encouragement to current students.