The Forest City’s music industry is becoming the subject of a detailed study for the first time as the London Music Office begins the London Music Census.
The census is one tactic within the London Music Strategy, which aims to promote culture as a key part of economic growth and quality of life as identified in Council’s 2015 -2019 Strategic Plan for the City of London.
Cory Crossman, Music Industry Development Officer will be responsible for working with the Music Industry Resource Committee on implementing the strategy. The committee is made up of representatives from the City of London Culture Office, Tourism London Inc. and the London Arts Council.
“It’s important to understand the assets that make up London’s music sector. By conducting the London Music Census, a clear picture can be painted on the state of the music community. Determining where we stand and identifying areas we could potentially grow is a major focus of the London Music Office,” Crossman said. “A major focus of this study will be to determine barriers that exist, so that we can look to potential solutions.”
Data will be collected and used for a yearly comparative measure. The measures will be reviewed each year, along with other music cities as well as provincial and federal music studies for comparison and evaluation.
The census started on July 5th and will continue to August 15th.
The community is encouraged to engage in the study by completing a series of surveys available here.
The surveys are divided into 5 categories: musicians, venues, festival/event organizations, music industry and music fans.
“The London Music Census will help to create a local road map, and will be a potent catalyst for artist, industry and partnership development. Music Canada Live congratulates and acknowledges the City of London for their ability to put cities like London on the international music map,” Erin Benjamin, Executive Director of Music Canada Live said in a statement.
The study comes on the heels of a report Music Canada published earlier this year focused on the economic impact of live music in Ontario.
The outcomes of the census will be shared in a public report available in September 2016.