Once again, Labatt Breweries is offering up a different sort of cold one to help those in need.
Instead of beer, 200,000 cans of London water are ready to be deployed to evacuees of the wildfires in Fort McMurray, Alberta.
“Emergency Management Alberta and the Red Cross are trying to coordinate right now, it comes down to food, shelter, clothing – the basics,” says Labatt Breweries Senior Director of Corporate Affairs Jeff Ryan.
“Water is a huge part of that. Labatt is proud to be able to can water instead of beer and share that with the evacuees.”
The company has started brewing water annually and stockpiling cans across Canada so they can be quickly deployed.
“We mobilized them from our Edmonton Labatt Warehouse to evacuees at the Northlands Exhibition Grounds in Edmonton. 69,000 cans of water we donated, we have another 131,000+ cans that are ready to go and will be shipped if the need is determined.”
Labatt has previously donated water to flood victims in Alberta in 2013 and in Manitoba and Saskatchewan in 2014 as well as to those affected by forest fires in Saskatchewan in 2015.
“Londoners can feel proud that their water is being shared across Canada for the families and all the evacuees from Fort McMurray.”
Ryan adds that they stop brewing beer for about 12 hours at a time to switch to canning filtered water.