Skipping the line-up for your favourite Starbucks beverage is no longer a tall order. Customers in London will be able to walk in, pick up their ready-made beverages and leave, with the rollout of mobile ordering to the Forest City.
Starbucks Canada announced Tuesday that the company’s mobile ordering feature, Mobile Order & Pay, will be available for Android and iOS users in all Ontario cities starting March 15.
The program–which exists through the normal Starbucks mobile app and My Starbucks Rewards Program–has been in effect for a few months in some Canadian markets.
Users will be able to order the item they desire and indicate the closest participant store in the area. Once the item has been ordered, payment is processed and the baristas begin making the beverage and an estimated pick up time is presented to the customer.
“The simple, convenience of Mobile Order & Pay means customers can bypass the line,” Jessica Mills, the brand and digital director for Starbucks Canada said in a release. “We know that sometimes our customers have to choose between going to Starbucks and making their next meeting or appointment. This represents a significant opportunity for us to enhance the customer experience and save our busy customers some time.”
All corporate Starbucks locations in London will utilize the service–including locations in the Chapters and Indigo bookstores. Satellite locations at Western University the DoubleTree by Hilton are not participating.
Starbucks says mobile payments represent 18 per cent of all in-store transactions in Canadian stores and more than 1 million Canadians are active My Starbucks Rewards members.