It was a record breaking day for the annual Bell Let’s Talk campaign in support of mental health awareness and fundraising.
According to figures released Thursday morning, the 2016 campaign garnered 125,915,295 tweets, shares, calls and texts during the 24-hour initiative worth five cents each. Officials say $6,295,764.75 was raised in support of mental health programs and research in Canada.
During last year’s campaign, there were 122,150,772 interactions which raised $6,107,538.60.
Over the past five years, Bell has committed a total of $73,623,413.80 to support mental health initiatives across the country as a result of Bell Let’s Talk.
According to the Canadian Institute of Health Research, one in five Canadians will experience a form of mental illness at some point in their life, but it’s estimated two-thirds of Canadians with mental health issues don’t have access to help.