Air Miles is cancelling an unpopular expiry policy that was set to start at the end of this month.
“We have made the decision to cancel the expiry policy for all collectors effective immediately,” Bryan Pearson, President and CEO, LoyaltyOne, said in a news release.
“There is uncertainty with provincial governments proposing or considering legislation across Canada so we have decided to cancel the expiry policy so that all Collectors, regardless of location, can be confident that their balances will be protected.”
Air Miles has been fighting negative feedback and government legislation since it announce the program, which would have expired any unredeemed miles that were over five-years old.
The policy would have come into effect on December 31, 2016, and would have seen all reward miles older than five years expire on a quarterly basis.