The busiest online shopping day of the year has arrived.
Retailers across Canada and the U.S. are getting ready for Cyber Monday, not sure if it will be as busy this year as it has been in the past.
Traditionally it’s the busiest online shopping day of the year, but this year retailers began offering online deals earlier while also stretching them through the week and extending the deals in-store as well.
If there is a decline on Monday, it could be because more shoppers went online on Black Friday.
Internet sales rose in the double digits on both days, surpassing $3 billion for the first time on Black Friday, according to data released on Saturday.
Retail research firm ShopperTrak released preliminary data that showed shopper visits to stores fell a combined 1 percent during Thanksgiving and Black Friday when compared with the same days in 2015.
Thanksgiving and Black Friday online sales tracked by Adobe Digital Index were $5.27 billion, up 18 percent from a year earlier and higher than its prior estimate of $5.05 billion.
In recent years, the day after U.S. Thanksgiving has become the busiest shopping day in Canada, even overtaking Boxing Day.
According to an Adobe Digital Insights estimate, Cyber Monday sales will hit $3.36 billion.
“It’s clear that consumers have become more comfortable spending money online,”” said Tamara Gaffney, principal analyst at ADI, in a press release. “The convenience of not having to go into stores and deal with the stress and strain that take place during the holidays looks like one of the primary drivers for online sales growth this holiday season.”
(photo courtesy Thomas Trutschel)