London will be filled with Christmas cheer on Saturday when the 60th annual London Santa Claus Parade comes through the downtown core.
The parade will start at Dundas St. and Egerton St. at 6 p.m. and slowly work its way through the downtown core on Dundas to Ridout St. It’s expected to wrap up at Ridout sometime around 7:30 p.m.
Organizer Shaun Merton tells AM980 this is their 60th edition and their theme is a Diamond Christmas.
“It should be an excellent parade, there’s lots of new stuff and lots of good bands and entertainment coming down so it should be really good,” said Merton.
Parade officials are still accepting donations for the operation of the event.
“I remember 20 years ago, the cost of the parade was under $10,000,” said Merton. “Now it’s double that and more, so all of those things add up quickly and insurance is a big thing, insurance is now totally out of this world.”
To encourage more people to see the parade, the LTC is offering free bus services to children who would normally pay child’s fare (age 5 – grade 6) from 4 p.m. to 10 p.m. on Saturday.
For more information on the parade and how you can support it, click here.
Meanwhile, Christmas spirit is now officially coming through the airwaves in the London region.
On Saturday, 103.1 Fresh Radio — AM980’s sister station — began playing non-stop Christmas music both on-air and online.
“We see the decorations going up, people are already starting to think about the holidays, it times out well with the Santa Claus Parade, and we’re just really excited to take the lead on the holiday music this year,” Music Director Toni Ross told AM980.
Fresh Radio will be at Saturday’s parade collecting non-perishable food items to support the London Food Bank.
103.1 Fresh Radio will return to normal programming on Boxing Day.
With files from Natalie Lovie and Marty Thompson