You’ll likely notice a lot of pink this Sunday as London joins more than 60 communities across Canada in the CIBC Run for the Cure.
London’s run goes Sunday in Victoria Park with funds raised going towards the Canadian Breast Cancer Foundation in support of research and patient support.
Lisa Desnoyers was diagnosed with stage 3 breast cancer when she was 27. The London woman went through treatment and surgery and was in remission before she learned this past June that the cancer was back and had spread.
“I won’t lie, at first I was a wreck. I didn’t want to see anyone or talk about it, and all I wanted to do was wake up from this horrific nightmare. It took me a long time to understand that I had some fight left in me.”
An estimated 25,000 Canadian women and 220 men will be diagnosed with breast cancer this year. Desnoyers says the run truly makes an impact for those patients and their loved ones.
“I think it gives friends, family, patients, loved ones hope. It gives them a cause to believe in. It lets them participate in supporting someone. I know many people out there, they want to help but they don’t know how,” she explains.
“They may feel unsure about how to approach somebody with a cancer diagnosis. It builds relationships and creates bonds between participants and it creates a positive mindset that is, I truly believe, crucial in surviving this disease.”
AM980’s sister station 103.1 Fresh Radio will be broadcasting live from Sunday’s run and registration is open until up to the morning of the race.