Next month’s Big Bike Giveaway will be bigger and better than ever.
Pulse Spin Studio, which organizers the event, says a partnership with Walmart Canada will see roughly 30 unsaleable bikes from four local stores given to Goodwill Industries, which will repair and salvage them for the giveaway. That’s in addition to hundreds of other bikes donated by community members.
The partnership comes nearly a year after Walmart came under fire for dumping new-looking bicycles into a large recycling bin in east London.
At that time, Pulse Spin Stuio co-owner and Big Bike Giveaway organizer Monica Hodgson told AM980 Walmart was unwilling to work with them.
Speaking to AM980 on Tuesday, Hodgson they’ve since developed a wonderful partnership.
“I’ve been working with their PR department and their marketing department and they are committed to generating zero waste,” she begins.
“It’s very difficult for a large company, a large organization to dig into small communities. They spent the time and the energy and invested that in London. We’re very very happy with them and appreciate their support.”
Because the giveaway is not a charitable or non-profit listed organizers, Goodwill Industries has stepped in to receive the bicycles from Walmart which needs to provide any donations to a registered charity. Though Hodgson now notes that the giveaway has grown so quickly that they are now prepared to register.
“Pillar Non-Profit is going to be our host to help us understand how to do that. We’re going to take Big Bike to the next level, we’re going to register ourselves. Hopefully we’ll have partnerships like this with Walmart Canada across other cities in Ontario and maybe even one day outside of the province.”
This year’s Big Bike Giveaway goes October 2nd on the green at 168 Elmwood Place in Wortley Village. They expect to give away up to 300 bicycles.
The bikes will be distributed on a first come, first serve basis. If you belong to a program within a non-profit social service or agency in London you can ask program leaders to request that your name be put on the waiting list for those in most need of support.