It’s a modest increase from last year’s goal.
On Thursday afternoon, the United Way of London and Middlesex announced they hope to raise $9.172-million this year, up from a goal $9.1-million last year.
Roughly 3000 people gathered at Budweiser Gardens for the announcement from campaign chair Dr. Karima Velji.
“For me, our Campaign is about the incredible impact that United Way has in people’s lives, right here in London and Middlesex County,” said Velji, the VP of Patient Care & Quality, St. Joseph’s Health Care London.
“When you give to the Campaign, you transform lives. Whether it’s giving a child a good start, providing someone with a path out of poverty, or helping a newcomer thrive, I give to United Way knowing my donation creates lasting change.”
United Way London & Middlesex CEO Kelly Ziegner says the funds support a network of over 80 programs and services that help people in the community.
“Last year, 1 in 5 people in London and Middlesex County benefited from a United Way-funded program or service,” explained Ziegner. “By coming together and rallying behind our goal, we have the power to ignite possibility for more than 85,000 people at a time when they need it most.”
This year’s luncheon also focused on the individual impact of the donations.
“That’s one thing, you know we splash a number on the screen, and sometimes it’s hard to understand what the impact is,” says Zeigner.
“So, we’re looking to do a little bit more to help people understand the value that United Way brings to the community, and the impact that anyone can have when they make a donation.”