The Pokemon Go phenomenon is set to take over Ivey Park.
Hundreds of Londoners are expected to pack the park Thursday evening for a free community gathering for Pokemon Go players sponsored by the Forest City Comic Con.
Organizers will pay for lures starting at 7 p.m.
A lure attracts Pokemon to a Poke Stop for 30 minutes, allowing people to easily capture them without having to move too far.
Fresh lures will be dropped every 30 minutes.
John Houghton with Forest City Comic Con told AM980 it’s the type of event he’d want to attend.
“One of our goals for the Forest City Comicon, we simply try to put on events for the community that we would want to go to ourselves. Pokemon Go, even though it’s only been out for a week, it’s just absolutely sweeping the nation and sweeping the world. We knew there would be a really great opportunity to get a heck of a lot of people outside and playing this game and having some fun.”
As of Thursday morning, nearly 700 people had said on the event’s Facebook page they intended to take part. Another 1100 people have indicated online they are interested in the event, but haven’t committed.
“The community for this game is spectacular. If you don’t know how to play it there will be somebody there who can show you how to play it,” said Houghton.
The event has also received support from Laser Quest London, L.A. Mood Comics & Games, Über Cool Stuff, Heroes Comics, Smoke’s Poutinerie London and The Cardboard Café. Poke Coins and other prizes will be handed out from community partners.
Ivey Park, which is located right behind the Middlesex-London Health Unit at 50 King Street in downtown London, is already known among local Pokemon Go players as a hot spot to catch the virtual monsters.
While the fun starts at 7 p.m., organizers plan on taking a huge group photo at 8 p.m.
“If you’re down at Ivey Park at that time, make sure you come on down to the rallying area. We’re going to take a huge picture of all the Pokemon Go players here in London. It’s going to be pretty special.”
To get more information you can visit the Pokemon Go in the Park page on Facebook.